ICP & target-market definition
Industry, company size, geography, revenue, technology, pain points, buying maturity, fit criteria, exclusions, and prioritisation.
Lead generation skill assessment
Measure how candidates identify, reach, and qualify high-potential prospects with a Lead Generation Assessment Test.
Assess ICP definition, buyer personas, account research, prospecting, list building, data quality, cold email, LinkedIn outreach, lead magnets, qualification, CRM discipline, metrics, and compliance.
ICP, personas & research
Prospecting, lists & data quality
Email, LinkedIn & campaigns
Qualification, CRM & metrics
Skill signals
What this Lead Generation Assessment Test helps you evaluate
Measure how candidates define the right audience, build accurate prospect lists, create relevant outreach, qualify interest, and maintain disciplined lead records.
PROSPECT INTELLIGENCE
Research to qualification
Buyer personas & buying roles
Decision-makers, influencers, users, blockers, goals, challenges, objections, triggers, messaging needs, and role-specific relevance.
Account research & intent signals
Company research, hiring signals, funding, technology changes, leadership changes, web activity, social signals, and business context.
Lead-list building & data quality
Source selection, filters, contact discovery, validation, deduplication, enrichment, email verification, consent, and data hygiene.
Cold email, LinkedIn & outreach cadence
Subject lines, opening hooks, personalisation, value messaging, CTAs, follow-ups, sequencing, channel mix, and outreach quality.
Lead magnets & campaign planning
Offers, content fit, landing-page alignment, audience segmentation, campaign goals, nurture paths, conversion intent, and channel selection.
Lead qualification & sales handoff
Need, fit, intent, urgency, authority, timing, scoring, qualification notes, meeting readiness, and clear handoff to sales.
CRM, metrics, compliance & real-world scenarios
Lead stages, activity logging, source tracking, response rates, conversion rates, CPL, attribution, privacy, opt-outs, and practical judgement.
Assessment flow
A practical structure for fair lead-generation screening
Run a consistent assessment with realistic prospecting tasks, structured scoring, and decision-ready reports.
Set the lead-generation context
Choose B2B or B2C, target market, sales motion, channels, role level, data sources, and scenario difficulty.
Run realistic lead-generation tasks
Candidates define an ICP, research accounts, build a list, write outreach, qualify responses, and update the CRM.
Auto-evaluate
Score targeting, research, data quality, personalisation, outreach, qualification, CRM discipline, metrics, and compliance.
Review detailed reports
Compare competency breakdowns, campaign decisions, response quality, question analysis, and evidence-based recommendations.
Sales handoff ready
Score breakdown
Example lead-generation score areas
Higher account fit
Higher buying intent
92ICP &
buyer personas 90Research &
intent signals 88List building &
data quality 86Cold email &
LinkedIn outreach 84Qualification &
sales handoff
buyer personas 90Research &
intent signals 88List building &
data quality 86Cold email &
LinkedIn outreach 84Qualification &
sales handoff
Use cases
Where this assessment fits best
Lead generation and SDR hiring
Evaluate targeting, account research, list building, outreach quality, qualification, CRM discipline, and performance thinking.
SDR recruitmentBusiness development and growth teams
Assess candidates supporting outbound campaigns, inbound lead capture, prospect nurturing, sales handoff, and pipeline creation.
Pipeline growthGraduate sales and marketing hiring
Identify candidates with research ability, written communication, data discipline, experimentation, resilience, and practical judgement.
Entry-level talentUse realistic lead-generation tasks, automated evaluation, and explainable score reports to improve SDR, BDR, growth, and business-development hiring.
Identify candidates who can find the right prospects, create relevant outreach, and qualify stronger sales opportunities.
Use structured tasks, automated evaluation, and clear reports to shortlist stronger engineering candidates faster.